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Membership | Introduction | 1. Travel Market and Its Customers | Tour Operator | Tour Organiser | Retail Agent, Travel Agent | Brokers / Flight Consolidators | Suppliers | Scale, Niche or Tailored | Me too customer proposition | 2. Travel Regulation and Legalities | European Package Travel Regulation | Civil Aviation Authorities ATOL | Financial Services Authority (FSA) | Merchant Acquirer Facilities | PTR and ATOL Overlap | 3. Cash, surviving the first year | What are your startup costs | Business Operating Costs | Strange impact of fixed costs | Constructing the cashflow and survival models | Funding the first year | 4. Marketing and Sales | Decide on Marketing Messages | Decide on Target Communications Channels | Costs and Availability of Target Comms Channels | Run a Test Marketing Campaign | Run a test sales campaign | Re-approach the customer | Assess your business | 5. Travel Business Operations | Front Office Operations | Back Office Operations | 6. Travel Business Network | 7. Travel Business Leadership | Leadership Style | Communications Techniques | Time Management | Choosing People | Why TTA | TTA Membership | TTA Homeworking | TTA Technology | TTA Business Partners | TTA Travel Expertise | ATOL Application | FAQs | Glossary of Terms | Feedback | Who is Travel Trust Association? | What does it mean if a company is a member of TTA? | How does TTA provide 100% financial protection? | Failiures | Complaints procedure | Frequently asked questions | News | EHIC Renewal | Contact us | Search Travel Options – Full Financial Protection